Content

Content is the essence of your website, this is why it is visited.

Before designing the layout and structure of your website, you should think over again your reasons for creating it and the benefits you are going to offer to your visitors. As a permanent ad for your business, your commercial website can provide information as to how to contact you, what products and services your visitors can buy from you whether on-line or off-line.

Your content and your authoring tools

How to write content for your website? You may have the best of products at irresistible prices but you will not make any sales if your presentation is poor or too complicated (or if nobody reads it.) Unless you are good at writing from a marketing point of view, consult with a specialist writer (look up the elance marketplace on webcontent projects or invite selected service providers (e.g. Nemeth Laszlo E.V.) to bid on your project) and then decide whether you want to do it yourself or leave it to or involve a professional writer

If you want some of your content to be translated into another language or if you want to have an idea of what websites similar to yours are about, Systran is a handy translation tool for you to use for the purpose of orientation. For translating sensitive text retain human translators.